I thought the days of completely over the top, high budget, esoteric artsy commercials that make absolutely no sense were long gone. Then along comes L'Odyssee de Cartier, the name says it all.
A big two fingers up at the 99%ers.
Congratulations to who ever managed to sell this to the client, you must be one of the best in the business because in my humble opinion this is complete toss.
I certainly won't be rushing out to buy a new watch, nor will I ever make a commercial, or feature film to that matter, for this kind of budget.
I'm sure there are more effective and endearing ways of blowing this kind of money, or maybe just like the commercial...I'm still stuck in the late 90's.